Deborah Schneider
Deborah Schneider studied Business Administration and Economics at the University of Hohenheim. Following her interest in consumer research and marketing, she completed a Double-Master’s degree in Management with a specialization in marketing at the University of Hohenheim and HEC Liège in Belgium. During her master studies, she discovered her interest in sustainable consumption, which translated into her master thesis “Influences of Perceived Brand Sustainability in the Context of Consumer Behavior”.
Today, Deborah Schneider is a research associate at the Nürtingen-Geislingen University and a doctoral candidate at the University of Hohenheim. In her doctoral studies as part of the interdisciplinary graduate college HABIT, she is investigating the role of biodiversity as a unique selling proposition within consumers’ decision making.
Since 05.2024 | Doctoral Candidate, Doctoral College "Leverage for Biodiversity Enhancement in Agricultural Landscapes (HABIT)" |
Since 01.2024 | Research Associate, Nürtingen-Geislingen University, Institute for International Research on Sustainable Management and Renewable Energy (ISR) in Project BiodivRegio |
02.2023- 08.2023 | Internship, Marketing Management, Outletcity AG, Metzingen |
2021-2023 | M. Sc. Management & M. Sc. International Strategic Marketing, Double-Master's-Program, Specialization Marketing, University of Hohenheim & University of Liège, Belgium |
2021 - 2023 | Academic Assistant, Chair of Marketing and Consumer Behavior, University of Hohenheim |
2018-2021 | B. Sc. in Business Administration and Economics, Specialization Market-oriented Corporate Management, University of Hohenheim |
- Consumer Behavior
- Market research
- Biodiversity in food
- Sustainability in the consumption context